In the first year or so of Web business, most of theaction has revolved around efforts to Lap theconsumer market. More recently, as the Web provedto be more than a fashion. companies have startedto buy and sell products and services with oneanother. Such business-to-business sales makesense because business people typically know what product they’re looking for.
Nonetheless, many companies still hesitate to use the Web because of doubts about itsreliability. "Businesses need to feel they can trust the pathway between them and thesupplier," says senior analyst Blane Erwin of Forrester Research. Some companies are limitingthe risk by conducting online transactions only with established business partners who aregiven access to the company's private intranet.
Another major shift in the model for Internet commerce concerns the technology availablefor marketing. Until recently, Internet marketing activities have focused on strategies to "pull" customers into sites. In the past year, however, software companies have developed tools chatallow companies to "push" information directly out to consumers, transmitting marketingmessages directly to targeted customers, Most notably, the Pointcast Network uses a screensaver to deliver a continually updated stream of news and advertisements to subscribers'computer monitors. Subscribers can customize the information they want to receive andproceed directly to a company's Web site. Companies such as Virtual Vineyards are alreadystarting to use similar technologies to push messages to customers about special sales, productoffering, or other events.But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto the screen comesthere by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. Thar's a prospect that horrifies Netpurists.
But it is hardly inevitable that companies on the Web will need to resort to push strategies tomake money, The examples of Virtual Vineyards, Amazon.com and other pioneers show that aWeb site selling the right. kind of products with the right mix of interactivity, hospitality, andsecurity will attract online customers, And the cost of computing power continues to free fall, which is a good sign for any enterprise setting up shop m silicon. People looking back 5 or10 years from now may well wonder why so few companies took the online plunge.
1.What do we learn about the present Webbusiness?
A) Web business is no longer in fashion.
B) Business-to-business sales are the trend.
C) Web business is prosperous in the consumermarket.
D) Many companies still lack confidence in Web business.
2.Established business partners are preferred in Web businessbecause____________.
A) they are more creditable than others
B) they specify the products they want
C) they have access to the company's private intranet
D) they are capable of conducting online transactions
3.Pointcast Network is most probably_______________.
A) a company that develops the latest push software
B) a tool that promotes a company's online marketing
C) the firs! company that used an online push software
D) the most popular software that helps a company push
4.Net purists arc most worried that_________________.
A) only the requested information comes to the screen
B) the Net is filled with commercial promotion
C) the difference between the Web and TV will fade
D) push technology will dominate the screen of the computers
5.What does the author intend to express by mentioning Amazon.com'?
A) Its success is attributed to push strategies.
B) It is prosperous without push strategies.
C) It is highly concerned about the cost of computing power.
D) It is a good example of the flourishing online business.
[A]第3段第4句开头的Most notably表明该句提及的Pointcast Network是说明上一句观点的例子，由此可见，Pointcast Network应为一家开发软件的公司，因此A为本题答案。
[D]第3段末句开头的That's a prospect表明前面提到的内容就是使网络净化者觉得担忧的问题，上文说网络广告不应像电视那样不请自来，由此可见，网络净化者最担心的是以后电脑屏幕会被不请自来的广告占据，因此D为本题答案。