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　　Currently, we could hardly live a single day without seeing a celebrity spokesperson promoting a product or a social campaign on TV, net or other media. This is an intensely popular trend that we cannot fail to notice.

　　There is no doubt that the celebrity spokespeople could boost the sale of a product. A host of celebrity spokespersons, however, have emerged as the marketing tool of some companies, even companies producing and selling fake and inferior items. This kind of behavior has produced negative impacts on consumers and whole society, which should be severely criticized and penalized. Of course, as is known to all, everything has both bright and dark sides. Some stars’ endorsement of social activities and public campaigns raises public awareness, giving rise to changes in public behavior. In this case, they serve as positive role models of the general public. To name only one case: Pu CX, a household figure, acting as the celebrity spokesman of the China AIDS Foundation, contributes greatly to the cause of AIDS prevention and cure in China.

　　目前，我们很难过上一天没有看到一个名人代言人推广产品或一个社会运动在电视，网络或其他媒体。这是一个强烈的流行趋势，我们不能不注意到。

　　毫无疑问，明星代言人可以提高产品的销售。一个代言人的主机，然而，已经成为一些公司的营销工具，甚至是公司生产和销售假冒伪劣产品。这种行为产生了对消费者和整个社会，应该受到严厉批评和惩罚的负面影响。当然，正如众所周知，任何事物都有明亮和黑暗的方面。一些明星的社会活动和公共宣传提高公众意识认可，引起公众行为的改变。在这种情况下，他们成为广大市民的正面榜样。这些只是一个案例：普国泰，一个家庭的人物，作为中国艾滋病基金会名人的发言人，大大促进了预防艾滋病的事业，在中国治愈。

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