四六级

　　英语六级听力改革后，考试题型变化较大，包括长对话、听力篇章和讲座，大家平时要有针对性的加强练习。本文是小编为大家提供的英语六级听力在线听第11套短文2，希望对大家更好地进行2017年6月英语六级备考有帮助。

英语六级听力在线听第11套短文2.mp3

　　Questions 13 to 15 are based on the passage you have just heard.

　　13.

　　A.A large number of consumers.

　　B.An industry revolution.

　　C.A large supply of things to sell.

　　D.A highly civilized society.

　　14.

　　A.Newspapers and periodicals.

　　B.Pictures on the sides of buildings.

　　C.Paper pamphlets free of charge.

　　D.Simple signs on shop doors.

　　15.

　　A.There was a lack of news while the ads were current and local.

　　B.The news was current and local but the ads were mostly about distant Europe.

　　C.There weren't many people advertising on newspapers.

　　D.Newspapers can make a lot of profit by placing advertisements.

　　Passage Two

　　Let's turn our focus now to advertising. We all know what an advertisement is. It's essentially a message that announces something for sale. Now (13) there is an important precondition that must exist before you have advertising, and that's a large supply of consumer goods, that is, things to sell. You see in a place where the demand for a product is greater than the supply, there is no need to advertise.

　　(14) Now the earliest forms of advertising going back many hundreds of years with a simple sign over shop doors that told you whether the shop was a bakery, a butcher shop or what have you. Then with the advent of printing press, advertising increased substantially. Ads for products like coffee, tea and chocolate appeared in newspapers and other periodicals, as well as on the sides of building.

　　In the American colonies, advertising and communications media like newspapers and pamphlets became a major factor in marketing goods and services. By modem standards, these early advertisements were quite small and subdued, not as splashy, whole page spread of today. Still some of them appeared on the front pages of newspapers (15) probably because the news often consisted of less than fresh reports from distant Europe while the ads were current and local.

　　Advertising really came and became an essential part of doing business during the industrial revolution. Suddenly there was a much greater supply of things to sell. And as we said earlier, that is the driving force behind advertising. People's attention had to be drawn to the new product. Let's take a look at some of the advertisements from that time.

　　13. What does the speaker say is an important precondition for advertising?

　　14. According to the speaker, what was the first advertisement?

　　15. Why did early advertisements still appear on the front pages of newspapers?

　　参考答案：

　　【小题13】C

　　【小题14】D

　　【小题15】A

　　习题解析：

　　【小题13】本题问的是“说话者提到的做广告的一个重要的先决条件是什么?”短文提到，在做广告之前必须要有一个先决条件，那就是有大量供消费的商品，即有东西卖。所以，C 选项与短文内容相符。

　　【小题14】短文提到，早期广告可以追溯到好几百年以前，当时的广告就是商店的大门上有一个简单的标识，告诉你该店是一个面包房，还是一个肉店等等。因此选项 D 与短文内容相符。

　　【小题15】短文提到，以现在的标准来看早期的广告，我们会发现早期的广告既小又受抑制，不比今天的那些引人注目的、整页的广告。但是仍然有一些广告出现在报纸的头版上，原因是“报纸上报道的消息都是来自遥远的欧洲的陈旧消息，而广告都是最新，而且是本地的。”这与 A 选项表述的内容是一致的，故选 A。

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