四六级

　　自2016年起，英语四级听力改革，将考试题型改为：3篇短新闻、2篇长对话和3篇短文。小编将为大家提供新题型的模拟练习题，这是四级听力mp3在线练习第5套短文1，希望能更好地帮助大家进行2017年6月英语四级备考。

四级听力mp3在线练习第5套短文1.mp3

　　Questions 16 to 18 are based on the passage you have just heard.

　　16

　　A.To honor the hard-working employees.

　　B.To strengthen the relationship with customers.

　　C.To make the employees' families happy.

　　D.To let the public know the company better.

　　17

　　A.The company's image.

　　B.The timing of sending out the gifts.

　　C.The efficiency of the post service.

　　D.The size of the gifts.

　　18

　　A.Gift giving may make people feel insecure.

　　B.People intend to give more gifts than they receive.

　　C.Some people are reluctant to give gifts.

　　D.The perfect gifts are hard to find.

　　Passage One

　　At Christmas, a family gathered around the Christmas tree, showing how much they love each other, through the presents they give. In Christmas-celebrating nations, millions of pounds a year are spent on corporate Christmas gifts. (16) Companies want to strengthen the relationship they have with other businesses or with customers, and gifts create a feeling of obligation, which ties them together for the rest of the year. (17) Corporate giving is also a form of "impression management", where organizations try to control the image that clients and business partners think of them, through their choice of gift. Giving presents is also about showing you care, and that you know and understand someone. That's true in the home, which is one reason why choosing the perfect gift is so hard. And it's true in business as well. Companies use their corporate Christmas gifts to show they value their relationship with customers and partners.

　　But it's not all good. Gift-giving can also make us feel insecure or cause bad feeling. Will we give too little, and receive something better in return? That could make us embarrassed or ashamed. Or will we give too much, and make the receiver of our gifts feel bad? Sociologists and anthropologists have studied gift exchange for many years. Marcel Mauss was a famous sociologist, who, in the 1920s, studied a type of gift-giving festival among people in North America. (18) He found that the people try to "outgive" each other, with more and more expensive presents, until eventually some people can't compete and give up. They lose face, and are left feeling subordinated to the gift-giver who "won" the exchange.

　　16. What's the purpose of giving out corporate Christmas gifts?

　　17. What should a company bear in mind when choosing the gifts?

　　18. What did Marcel Mauss study find?

　　参考答案：

　　【小题16】B

　　【小题17】A

　　【小题18】B

　　习题解析：

　　【小题16】短文在开头中说，到了圣诞节，公司也会准备一些礼物，送给生意伙伴和客户，目的在于...to strengthen the relationship they have with other businesses or with customers，由此可见，加强与顾客的关系是公司赠送圣诞节礼物的目的。因此答案为选项 B。

　　【小题17】短文中提到想要选择出完美的礼物是十分困难的，公司赠送礼物，其实就是一种 impression management，因此 to control the image that clients and business partners think of them 就十分重要，由此可知，公司在选择礼物时，需要考虑到自己的形象。因此答案为选项 A。

　　【小题18】短文中提到，通过对北美洲圣诞节期间人们互赠礼物的行为进行研究， Mauss 发现 people try to "outgive" each other，也就是说，人们总是希望自己所送的礼物比自己收到的要更体面。因此答案为选项 B。

　　以上就是四级听力mp3在线练习第5套短文1的全部内容，希望大家勤加练习，预祝大家顺利通关2017年6月英语四级考试！

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