四六级

　　英语六级阅读要靠理解与词汇掌握，我们在做题时，一定要端正心态，不要急躁，先弄清后面的题目内容，了解文章类型，再根据阅读问题有选择性的阅读文章，可以有效提升我们的做题时间与正确率，本文小编为大家整理了一篇阅读，实际操练吧!

　　Advertisers tend to think big and perhaps this iswhy they’re always coming in for criticism. Theircritics seem to resent them because they have aflair for self-promotion and because they have somuch money to throw around. ‘It’s iniquitous,’ theysay, ‘that this entirely unproductive industry (if wecan call it that) should absorb millions of poundseach year. It only goes to show how much profit the big companies are making. Why don’t theystop advertising and reduce the price of their goods? After all, it’s the consumer who pays…’

　　The poor old consumer! He’d have to pay a great deal more if advertising didn’t createmass markets for products. It is precisely because of the heavy advertising that consumergoods are so cheap. But we get the wrong idea if we think the only purpose of advertising is tosell goods. Another equally important function is to inform. A great deal of the knowledge wehave about household goods derives largely from the advertisements we read. Advertisementsintroduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtaindetails regarding performance, price, etc., from an advertisement.

　　Lots of people pretend that they never read advertisements, but this claim may beseriously doubted. It is hardly possible not to read advertisements these days. And what funthey often are, too! Just think what a railway station or a newspaper would be like withoutadvertisements. Would you enjoy gazing at a blank wall or reading railway byelaws whilewaiting for a train? Would you like to read only closely printed columns of news in your dailypaper? A cheerful, witty advertisement makes such a difference to a drab wall or anewspaper full of the daily ration of calamities.

　　We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this sourceof revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcastprogrammes is due entirely to the money spent by advertisers. Just think what a newspaperwould cost if we had to pay its full price!

　　Another thing we mustn’t forget is the ‘small ads.’ which are in virtually every newspaperand magazine. What a tremendously useful service they perform for the community! Justabout anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ‘hatch, match and dispatch’ column but by far the most fascinating section is the personal or‘agony’ column. No other item in a newspaper provides such entertaining reading or offerssuch a deep insight into human nature. It’s the best advertisement for advertising there is!

　　1. What is main idea of this passage?

　　A. Advertisement.

　　B. The benefits of advertisement.

　　C. Advertisers perform a useful service to communities.

　　D. The costs of advertisement.

　　2. The attitude of the author toward advertisers is______.

　　A. appreciative.

　　B. trustworthy.

　　C. critical.

　　D. dissatisfactory.

　　3. Why do the critics criticize advertisers?

　　A. Because advertisers often brag.

　　B. Because critics think advertisement is a “waste of money”.

　　C. Because customers are encouraged to buy more than necessary.

　　D. Because customers pay more.

　　4. Which of the following is Not True?

　　A. Advertisement makes contribution to our pockets and we may know everything.

　　B. We can buy what we want.

　　C. Good quality products don’t need to be advertised.

　　D. Advertisement makes our life colorful.

　　5. The passage is______.

　　A. Narration.

　　B. Description.

　　C. Criticism.

　　D. Argumentation.

　　Vocabulary

　　1. come in for ( sth. ) 是某事物的对象，吸引(某事物)，获得

　　2. flair 天资，天分

　　3. iniquitous 极邪恶的，极不公正的

　　4. drab 单调的，乏味的

　　5. subsist 活下去，生存下去，维持下去

　　6. hatch 孵化(指生孩子)

　　7. match 匹配，婚姻

　　8. dispatch 派遣，发送

　　9. agony 极大痛苦，煎熬

　　10. agony column (报刊中关于个人疑难问题征询意见的)读者来信专栏

　　1. Advertisers tend to think big and perhaps this is why they’re always coming in for criticism.

　　【参考译文】广告商总是雄心勃勃(想得很大)，也许这就是为什么他们老挨批评。

　　2. Their critics seem to resent them because they have a flair for self-promotion.

　　【参考译文】他们的批评者似乎对他们很气愤，因为他们在自我抬高/标榜上很有天分。

　　3. No other item in a newspaper provides such entertaining reading or offer such deep insight into human nature.

　　【参考译文】报纸任何其他栏目都难以提供如此有趣的文章，或提供对人性的内涵如此深刻的洞察。

　　4. It’s the best advertisement for advertising there is.

　　【参考译文】。

　　写作方法与文章大意

　　文章以因果、对比的手法写出有没有广告的后果及广告的真正作用。文章首先指出广告商遭批评的原因：广告商夸大和人们认为广告浪费钱财、商品价格就搞;然后作者以有无广告的后果突出其功能，没有广告，商品价更高，生活单调、乏味。有了广告，商品价低，生活丰富多彩，人们获取各种信息。

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