四六级

　　英语六级听力改革后，考试题型变化较大，包括长对话、听力篇章和讲座，大家平时要有针对性的加强练习。本文是小编为大家提供的英语六级听力mp3在线听第10套讲座3，希望对大家更好地进行2017年6月英语六级备考有帮助。

英语六级听力mp3在线听第10套讲座3.mp3

　　Now listen to the following recording and answer questions 23 to 25

　　23

　　A.The guaranteed quality of its goods.

　　B.The huge volume of its annual sales.

　　C.The service it provides to its customers.

　　D.The high value-to-weight ratio of its goods.

　　24

　　A.Those having a taste or smell component.

　　B.Products potentially embarrassing to buy.

　　C.Those that require very careful handling.

　　D.Services involving a personal element.

　　25

　　A.Those who live in the virtual world.

　　B.Those who have to work long hours.

　　C.Those who are used to online transactions.

　　D.Those who don't mind paying a little more.

　　I'd like to look at a vital aspect of e-commerce, and that is the nature of the product or service. There are certain products and services that are very suitable for selling online, and others that simply don't work.

　　(23) Suitable products generally have a high value-to-weight ratio. Items such as CDs and DVDs are obvious examples. Books, although heavier and so more expensive to post, still have a high enough value-to-weight ratio, as the success of Amazon, which started off selling only books, shows. Laptop computers are another good product for selling online.

　　Digital products, such as software, films and music, can be sold in a purely virtual environment. The goods are paid for by online transactions, and then downloaded onto the buyer's computer. There are no postage or delivery costs, so prices can be kept low.

　　Many successful virtual companies provide digital services, such as financial transactions, in the case of Paypal, or means of communication, as Skype does. The key to success here is providing an easy-to-use, reliable service. Do this and you can easily become the market leader, as Skype has proved.

　　Products which are potentially embarrassing to buy also do well in the virtual environment. Some of the most profitable e-commerce companies are those selling sex-related products or services. For a similar reason, online gambling is highly popular.

　　(24) Products which are usually considered unsuitable for selling online include those that have a taste or smell component. Food, especially fresh food, falls into this category, along with perfume. Clothes and other items that need to be tried on such as diamond rings and gold necklaces are generally not suited to virtual retailing, and, of course, items with a low value-to-weight ratio.

　　There are exceptions, though. Online grocery shopping has really taken off, with most major supermarkets offering the service. The inconvenience of not being able to see the food you are buying is outweighed by the time saved and convenience of having the goods delivered. (25) Typical users of online supermarkets include the elderly, people who work long hours and those without their own transport.

　　23. What is important to the success of an online store?

　　24. What products are unsuitable for selling online?

　　25. Who are more likely to buy groceries online?

　　参考答案：

　　【小题23】D

　　【小题24】A

　　【小题25】B

　　习题解析：

　　【小题23】讲座的开头部分提到通常适合在网上出售的产品具有较高的价值重量比，下面还举了亚马逊从卖书起步的例子，由此可知商品的价值重量比对网络商店的成功很重要，故 D 项为答案。其他三项均与听力原文内容不符，故排除。

　　【小题24】讲座的中间部分提到通常来说，不适合在网上销售的产品包括那些需要人们品尝或者闻味道的产品，随后列举了新鲜食品和香水的例子，由此可知 A 项为答案。B 项是讲座中提到的特别适合在网上销售的产品，其他两项讲座中没有提及，故排除。

　　【小题25】讲座的最后部分提到在网上超市购物的典型人群包括老年人、工作时间长的人以及自己没有交通工具的人。由此可知 B 项为答案。A 项中的 virtual world 和 C 项中的 online transactions 都是讲座中提到的表达，但这两类人并不属于网上超市购物人群，可排除。D 项讲座中没有提及，故排除。

　　以上就是英语六级听力mp3在线听第10套讲座3的全部内容，祝大家2017年6月英语六级考试顺利通关！

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